Native, in-market writers only
Not near-native, not diaspora, not a translation tool with an edit pass. The writer lives where your players live and follows the same sport and the same operators.
Translation & Localisation
Localisation is a rewrite , not a word swap
Your English page rebuilt for another market by someone who lives in it. 59 languages, regional variants treated as separate languages, and every locale checked against its own advertising rulebook.
What you get, in one line
Pages that read as though they were written in that market first — because effectively they were.
59
Languages available
180+
Native in-market writers
2 days
Turnaround per page
0
Machine-translated deliveries
Scope
What is included
Compliance rewrite per jurisdiction
A UK page saying “risk-free bet” cannot go to Sweden unchanged. Each locale's version is rewritten to its own rules, not translated and hoped for.
Regional variants as separate work
pt-PT and pt-BR are different languages commercially. So are es-ES and es-MX, de-DE and de-AT, en-GB and en-AU. We staff them separately.
Currency, payment & operator swaps
Amounts converted to local currency and local psychological price points, payment methods swapped for what people actually use, irrelevant operators removed.
Transcreation for campaigns
Slogans, taglines and campaign lines rebuilt for the market rather than translated — because a pun does not survive a dictionary.
Terminology & glossary control
A locked per-client glossary per language, so “free spins”, “wagering” and your product names render identically across every page and every batch.
Method
How we run it
The same sequence every time. Predictability is most of what you are buying.
Deliverables you actually receive
- Source audit noting what will not travel
- Per-language glossary and voice sheet
- Localised copy, not translated copy
- In-market second-reader review
- Compliance flags per jurisdiction
- Living glossary maintained across batches
Source audit
We read the English source and flag what will not travel: claims that break other markets' rules, culture-bound references, payment methods that do not exist there.
Glossary and voice per language
Your terminology locked per locale, plus a voice sheet, so the tenth page matches the first and a second writer can pick up the account.
Localise
A native in-market writer rebuilds the page — structure, examples, offers, currency, tone. Where the source is simply wrong for the market, they tell us instead of translating it faithfully.
In-market review
A second native speaker reviews against the glossary and the local ad rules. Anything that needs your legal team's call is flagged, not quietly softened.
Deliver and lock
Delivered in your format with the glossary updated, so the next batch in that language starts from a stronger baseline.
Questions
Before you brief us
What is the difference from a translation agency?
A translation agency is measured on fidelity to the source. We are measured on whether the page performs in the target market — which sometimes means departing from the source, dropping a section, or telling you the original claim is not legal there. A translation agency will render your mistake accurately in nine languages.
Do you use translation memory or CAT tools?
For terminology consistency and glossary enforcement, yes — that is what they are good at. For producing the copy, no. The output is written, not assembled from segments, which is why a localised page reads differently from a translated one.
How do you handle right-to-left languages?
Arabic, Hebrew and Persian are written by native writers and delivered with RTL notes for your front-end team — mirrored layouts, numeral direction, and which UI elements should not flip. We will review the rendered page before launch if you want the extra pass.
Can you localise into a language not on your list?
Usually, given a real programme behind it. We recruit and vet in-market writers rather than reaching for a marketplace, so lead time is typically three to five weeks. We will tell you up front if we do not think we can staff it to our standard.
Related
Pairs well with
Next step
Try it on one brief
One free sample, in the language that matters most to you, back in two business days. No commitment attached.
Limassol, Cyprus · quotes within one business day · 59 languages